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You Are A Brand, It’s Time To Start Acting Like One


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Pete Canalichio Headshot
Pete Canalichio
Managing Partner, BrandAlive



LEVELBasic Understanding

The internet, social media, reality television and the news have contributed to a dramatic increase in personal branding. However, few are aware they are brands, let alone skilled enough to optimize their impact. Successful personal branding occurs when an individual defines his or her promise and position and then markets them with the discipline of a consumer product goods company. In his talk, Pete shares what it takes for brands to grow from awareness to advocacy, why it is important to start with why before how and what, how addictiveness plays a major role in personal branding and how the combination can mean the difference between brand growth and stagnation. Successful personal branding does not come by chance; it takes clarity, commitment and time to cultivate. To maximize its potential, you need to bring uniqueness, certainty and integrity. Moreover, you need to communicate your story with ruthless consistency across your brand’s universe.


Pete Canalichio Headshot

Pete Canalichio

Managing Partner, BrandAlive

Pete Canalichio is an award-winning author of the Amazon #1 New Release, "Expand, Grow, Thrive" (2018) and TEDx speaker. He has worked in brand strategy and expansion for Coca-Cola, Newell Brands and most recently, BrandAlive, a Service-Disabled Veteran Owned Small Business. Pete believes people deserve to be delighted with new and innovative products from brands they love, and that individuals and organizations have the right to expand, grow and ultimately thrive. That is why he has made it his mission to inspire, educate and empower others to write a better story, and from it, to achieve all that is possible.


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