When life doesn't give you enough lemons for lemonade: an exercise in personal branding
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SPEAKERS
Shanon Lavin
Global Communications Lead - VetNet ERG, Google
FORMATTedX Style
CATEGORYTransition - Preparing for Life After
LEVELBasic Understanding
We've all heard the saying, "when life gives you lemons, make lemonade". But what if you don't have enough lemons, water, or sugar to actually make lemonade? Sometimes in life, our skill sets, interests, and passions don't fit together nicely in a box, nor do they orient us to one specific career path - especially when you're transitioning out of the military and looking for a career that aligns with your passions and values. Although transitions can be terrifying, to successfully pivot careers, all it really takes is looking at yourself as a product you're marketing to those who hold the controls to the doorways you're trying to walk into (recruiters, hiring managers, and other key decision makers). Join this talk to learn how to apply marketing and communications strategies to your job search to land the career you want.
Shanon Lavin
Global Communications Lead - VetNet ERG, Google
Shanon is a communications leader, program manager, mentor, and coach, who has built and led various initiatives across the public and private sectors. She currently leads global communications for the Google Veterans Network (VetNet), and supports Privacy, Safety, and Security at Google as a Communications Strategist. Prior to her career in tech, Shanon was a management consultant, cyber intelligence analyst, and an Officer in the United States Navy. Shanon holds a B.S. in International Relations from the U.S. Naval Academy, where she founded the dance team, and a Masters degree in Homeland Security from The George Washington University.
