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"What keeps you up at night?" How to build a startup entirely around customer pain points and founder / market fit.

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SPEAKERS
Robert Thelen Headshot
Robert Thelen
CEO and co-founder, Rownd

FORMATBreakout Sessions

CATEGORYEntrepreneurship - Founders & Investors

LEVELBasic Understanding

Most companies will never find product market fit. Even externally successful companies struggle with finding the right product for the right customer at the right time. Rob will discuss how to pivot with a singular eye on solving real pain points. Figuring out "what keeps his customers up at night" and overlapping professional and personal experiences to find and testing pain points and solutions short cycles the years it takes to create products or services people love.

MAIN SPEAKER

Robert Thelen Headshot

Robert Thelen

CEO and co-founder, Rownd

Rob is the CEO and co-founder of Rownd, an adaptive authentication startup that helps companies grow. He led the team through YCombinator, a highly competitive accelerate, raised a $2.2M seed, and in growing 1000% YoY. Prior to Rownd, Rob was a product lead at IBM and he served in the USAF for 7 years. Rob lives in North Carolina with his wife Sarah, and daughter Maren on a small farm.

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