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Feb 2021

Active-duty service member builds fitness apparel brand for the driven

While “no pain, no gain” is a well-worn adage among athletes, Born Primitive co-founder and CEO Bear Handlon launched his patriot-inspired fitness apparel company with the opposite goal in mind. Handlon created Born Primitive’s signature Snatch shorts while training for the 2013 Crossfit Games. The purposefully padded compression shorts solved a long-standing problem for weightlifters mastering the snatch that can be described in delicate terms as pain when the barbell meets the hips.

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Former SEAL uses life lessons to mentor at-risk youth

Writer, producer, and former Navy SEAL Remi Adeleke doesn’t fit into molds. His life has been filled with a gamut of opportunities for which he didn’t qualify. But with help from a recruiter and the voice of his mom in his mind reminding him of excellence, he proved that he would overcome the bad choices he’d made as an at-risk youth to master his future.

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