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Active-duty service member builds fitness apparel brand for the driven

While “no pain, no gain” is a well-worn adage among athletes, Born Primitive co-founder and CEO Bear Handlon launched his patriot-inspired fitness apparel company with the opposite goal in mind. Handlon created Born Primitive’s signature Snatch shorts while training for the 2013 Crossfit Games. The purposefully padded compression shorts solved a long-standing problem for weightlifters mastering the snatch that can be described in delicate terms as pain when the barbell meets the hips.

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Veteran entrepreneur seeks to elevate Black culture

Growing up poor in North Carolina, Mike Loyd was always looking for a way out.

He found one by enlisting in the Marines in 2010. After seven years in the military, Loyd rose to become a captain and was stationed at Camp Pendleton, California. As a combat engineer, he built bridges. Loyd, 36, is still building them.

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