March 24, 2021 - MIC Skip to content

March 24, 2021

Active-duty service member builds fitness apparel brand for the driven

While “no pain, no gain” is a well-worn adage among athletes, Born Primitive co-founder and CEO Bear Handlon launched his patriot-inspired fitness apparel company with the opposite goal in mind. Handlon created Born Primitive’s signature Snatch shorts while training for the 2013 Crossfit Games. The purposefully padded compression shorts solved a long-standing problem for weightlifters mastering the snatch that can be described in delicate terms as pain when the barbell meets the hips.

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